It's Pink October! The 27th edition of the event to raise awareness of breast cancer in France began on 1 October, with the illumination in pink of the Eiffel Tower. . The slogan for 2020 is 'Tous unis par une meme couleur' - 'All united by the same colour'. Today, if detected in time, 9 breast cancers out of 10 can be cured. However 58,000 new cases are found each year. The aim of Pink October is to encourage people to raise funds to support research - and to raise awareness of breast cancer and the benefits of early detection.